On 13 September 2011 09:22, Fae <faenwp(a)gmail.com> wrote:
Picking up on Richard's Suggestions for
Merchandise, as we are about
to start working with Museum Galleries Scotland to drive involvement
and a new GLAM events programme, I am considering how to "brand" it.
Are there any views for or against using an image of "Wikimedia in
Scotland" rather than just the WM-UK logo? My concern is that some
will resist joining in a "UK" branded programme but would rush to
support a country specific initiative. If it gets better results, we
could follow a similar pattern for Wales and avoid appearing to push
"UK" in every document (or teeshirt).
Before signing the chapters agreement with the WMF, we were careful to
amend it to include permission for us to call ourselves "Wikimedia
Scotland" (etc.) in order to leave our options open for this kind of
thing. You could, therefore, use a Wikimedia Scotland logo (with some
small print making clear that both Wikimedia Scotland and Wikimedia UK
are trading names of Wiki UK Ltd. on anything more important that a
t-shirt).
The downside of that is that it harms brand recognition, since neither
brand is getting used as much as a single brand would be. The only
question really is whether the benefit from appeasing Scottish
nationalists outweighs the harm from splitting our brand. I don't know
enough about Scottish nationalism to know, but I can believe that it
would be.