[Foundation-l] Audience measurement data

Wed Aug 6 07:29:19 UTC 2008

Hoi,
I had a look and I wonder why Africa and the Middle East are heaped
together.. Only Egypt is considered to be part of both.. The arguments of
throwing Europe and the Middle East are as good as Turkey is in both parts
of the world. Also Latin America includes Mexico, but so does North America
.... When the numbers are not clear because of poorly chosen categories I
have no idea how to understand these numbers.

PS I love statistics I REALLY want to have these numbers...
Thanks,
      GerardM

On Wed, Aug 6, 2008 at 9:05 AM, Stu West <stu at wikimedia.org> wrote:

> At Wikimania I gave a short lightening talk on some recently donated data
> from an audience measurement company called comScore. A few people suggested
> that I send around a summary so I put together a page on meta at
> http://meta.wikimedia.org/wiki/User:Stu/comScore_data_on_Wikimedia. Here
> are some highlights of comScore's estimates for June 2008:
>
>
> - over 250 million users accessed at least one of our projects (29% of all
> internet  users!)
> - combined, our projects are the #5 web "property" in the world
> - we had the highest  "reach" in Latin America, where 41% of internet users
> visited at least one of our projects
> - we had the lowest reach in Asia (20%).
>
> Jay Walsh on the staff is managing the comScore relationship overall, Erik
> Zachte is helping drive the statistical analysis, and a volunteer named Josh
> Holman has a lot of experience with comScore data. Feel free to reach out to
> any of us with questions.
>
> -stu
>
> =================
> Stu West
> stu at wikimedia.org
> http://meta.wikimedia.org/wiki/User:Stu
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