[Foundation-l] Audience measurement data

Wed Aug 6 07:33:32 UTC 2008

Good questions, Gerard.  Those are the regional definitions that 
comScore uses.  I agree it's a bit arbitrary.  I'll see if we can get 
the definitions of each region from them so at least we know how they 
set it up.

-s

Gerard Meijssen wrote:
> Hoi,
> I had a look and I wonder why Africa and the Middle East are heaped
> together.. Only Egypt is considered to be part of both.. The arguments of
> throwing Europe and the Middle East are as good as Turkey is in both parts
> of the world. Also Latin America includes Mexico, but so does North America
> ..... When the numbers are not clear because of poorly chosen categories I
> have no idea how to understand these numbers.
> 
> PS I love statistics I REALLY want to have these numbers...
> Thanks,
>       GerardM
> 
> On Wed, Aug 6, 2008 at 9:05 AM, Stu West <stu at wikimedia.org> wrote:
> 
>> At Wikimania I gave a short lightening talk on some recently donated data
>> from an audience measurement company called comScore. A few people suggested
>> that I send around a summary so I put together a page on meta at
>> http://meta.wikimedia.org/wiki/User:Stu/comScore_data_on_Wikimedia. Here
>> are some highlights of comScore's estimates for June 2008:
>>
>>
>> - over 250 million users accessed at least one of our projects (29% of all
>> internet  users!)
>> - combined, our projects are the #5 web "property" in the world
>> - we had the highest  "reach" in Latin America, where 41% of internet users
>> visited at least one of our projects
>> - we had the lowest reach in Asia (20%).
>>
>> Jay Walsh on the staff is managing the comScore relationship overall, Erik
>> Zachte is helping drive the statistical analysis, and a volunteer named Josh
>> Holman has a lot of experience with comScore data. Feel free to reach out to
>> any of us with questions.
>>
>> -stu
>>
>> =================
>> Stu West
>> stu at wikimedia.org
>> http://meta.wikimedia.org/wiki/User:Stu
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