I wrote:
If you can put the message in three paragraphs each of
two sentences,then you have a press release.
Sort of like this:
1 December 2009, UK -Michael Peel, Chairman of Wikimedia UK, today
responded to recent discussions about free online news: "Wikimedia UK is
very concerned about the recent announcements by online news suppliers
that they intend to charge people to access their websites."
"Companies need to make money, but making it more difficult for people
to read news is not the way to do it. There is an alternative news
website that will always be completely free for anyone to use for any
purpose, Wikinews at
http://www.wikinews.org."
"Wikinews is a sister project to the Wikipedia encyclopedia site, where
news articles are written collaboratively by anyone who wants to help
out, or to initiate articles about any news story. Wikipedia has shown
that volunteers can produce quality work, and Wikinews has the potential
to fill the gap if commercial news sites disappear behind paywalls."
Charles