Payroll giving is easy to set up, just very difficult to recruit for, and
difficult to measure which recruitment methods worked.
There has to be an intermediary who takes money from employers and
distributes it to the charities that the employees have nominated. Last time
I looked there were only three or four intermediaries and I think they aimed
to support any registered charity that an employee chose.
So the difficult thing is getting inside the organisation and getting people
to donate via payroll giving rather than direct debit.
As Chris said it is seen as something of an ugly duckling, hence you only
need 10% participation in any one company to get the Government's gold
award. I achieved 25% in a company I used to work at.
WSC
On 13 September 2011 15:18, Chris Keating <chriskeatingwiki(a)gmail.com>wrote;wrote:
Charity Christmas cards and calendars are ordered in
about March for sale
in August onwards, which is regarded as "in time for Christmas".
We also don't have the typical charity Christmas shopping demographic - our
donor demographic wants everything available online and instantly and
probably doesn't start thinking about Christmas until December.
Payroll giving is definitely something we should offer when we are a
charity, but is in no sense easy to set up (and it's also very much an ugly
duckling in the fundraising world, lengthy discussion as to reasons why).
Chris
(slightly in critic mode)
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