On 18 February 2010 16:16, Thomas Dalton <thomas.dalton(a)gmail.com> wrote:
monetary - and
I don't think it's that unusual a group. Tom says we're
planning to email donors asking if they'd become a member at a reduced
rate - do we know they wouldn't have become a member at the current
rate if asked?
They were already asked, although maybe not very prominently, and most
of them didn't join.
Comment on the donation form, I guess?
Optional stuff on a donation form is usually ignored regardless of the
fine print of what it says, and I suspect you'd have had virtually the
same takeup if it said £5 or £10 or £15 - of course, this is
practically untestable in any useful way.
Do we have figures for the distribution of our donors to hand? What
proportion gave:
a) up to £5
b) £5 to £12
c) £12 or more
The proportions here might tell us something interesting about the
prospective takeup at any given price point.
Relatedly: how many members do we have at £6, and how many at £12?
--
- Andrew Gray
andrew.gray(a)dunelm.org.uk