[Foundation-l] Rethinking fundraising (2): Storytelling

Jeandré du Toit jackdt at gmail.com
Sat Oct 6 12:33:05 UTC 2007


I personally don't like the point pushing that is marketing generally,
and mawkish ads specifically; preferring neutral, factual information.
Will this storytelling approach with symbolic media not put off the
people who previously responded to the simple, marketese free "If you
think Wikimedia's projects are worthwhile, please donate so we can buy
infrastructure to keep it going."? Will storytelling bring in more
donations, and if so what does it say about the NPOV educational
information provided?
-- 
User:Jeandré du Toit



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