On 2 September 2015 at 01:50, Gergo Tisza <gtisza(a)wikimedia.org> wrote:
On Tue, Sep 1, 2015 at 10:09 PM, Ori Livneh
<ori(a)wikimedia.org> wrote:
Interstitials are full-page ads where you have to click a link to get to
the actual content. These are normal banners.
More importantly, as you can see in the Phabricator task, they are an
experiment to measure if it is possible to make more people use the app.
Experiments are good. For one thing, they can turn out negative, in which
case we will have been spared a philosophical debate about openness.
Is this experiment also measuring what those users do on the app,
versus what the same users (or a users with a similar background) did
on the mobile web? Is it a formal A/B test?
We seem to be operating under the belief that merely switching users
is, in and of itself, a victory. It's not; we still have the same
number of users at the end. A victory is increased activity /due/ to
the features on the app that cannot be created outside that closed
ecosystem.
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Oliver Keyes
Count Logula
Wikimedia Foundation