Saw this and thought it might be of interest...
http://charitycomms.org.uk/articles/in_focus/get_coding_engaging_people_usiā¦
"Proving the effectiveness of print and advertising campaigns has long
been a difficult challenge facing marketers. By utilising QR codes, your
charity can better monitor the effectiveness of campaigns, as well as
engaging people in a novel way."
Gordo
--
Gordon Joly
gordon.joly(a)pobox.com
http://www.joly.org.uk/
Don't Leave Space To The Professionals!