Dear Wikimedistas de Perú members,
My name is Samir Elsharbaty. I'm a community brand and marketing
coordinator at the Wikimedia Foundation. I'm reaching out with an update
and an invitation to join us in the movement brand project.
Last year, we started the movement brand project
<https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_moveme…>;
a project to evolve the Wikimedia movement’s brand identity system. To do
this we have partnered with Snøhetta
<https://en.wikipedia.org/wiki/Sn%C3%B8hetta_(company)>, an international
branding and architecture agency. Through workshops, exercises, and
requests for feedback, Snøhetta is working with Wikimedia communities to
create an updated naming convention and design, which will be used by the
Wikimedia Foundation and will be opt-in for affiliates.
As a Wikimedia affiliate organization, Wikimedistas de Perú is an important
stakeholder in this project. I would like to invite you to become part of a
process to shape our global shared brand identity. Participation is not
time consuming but crucial to direct our work ahead.
Over the next five months, the brand team will be helping Snøhetta gather
community feedback at key moments. Your involvement would revolve around
receiving updates and providing feedback on proposals for a naming
convention and brand design. If you are interested, please select one or
two people from Wikimedistas de Perú to act as a Liaison between our team
and your group during this process. We will send important updates and all
feedback opportunities to that person so that they can share with the group
and collect your feedback.
This process will arrive at a new branding system that you will be able to
adopt if you choose, so we hope that you will decide to participate.
In the meantime, here are main hubs for updates and discussion on this
project:
1.
The brand network on Facebook
<https://www.facebook.com/groups/wikipediabrandnetwork>.
2.
Snohetta’s project hub, brandingwikipedia.org.
3.
The project page on meta
<https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_moveme…>
.
Please reach out to us with any questions or thoughts you may have.
I’m looking forward to collaborating with you!
Best regards,
Samir
Samir Elsharbaty (he/him)
Community Brand and Marketing coordinator
Wikimedia Foundation <https://wikimediafoundation.org/>