PR people who edited Wikipedia get crucified. Counterattack: reduce
trust in Wikipedia.
http://www.sciencedaily.com/releases/2012/04/120417113527.htm
Paper:
http://www.prsa.org/Intelligence/PRJournal/
The paper's message appears to be "Wikipedia's rules need to change".
(Also, "Jimmy Wsles is a big meanie head.") The paper doesn't address
the problem that the media and general public get upset and turn PR
editing into a PR problem even when it's within existing rules.
(Aside: I've evidently been skimming too many hard science papers -
that "peer reviewed" paper reads like an undergraduate essay.)
- d.