Oh hell, I'll do it. Let's say $2 CPM
(that's low according to
http://www.sitepoint.com/article/introducing-google-adsense), on 7
billion page views per month
(
http://www.webpronews.com/blogtalk/2007/06/12/wikipedia-wikimedia-traffic).
That's $14 million a month, which would mean roughly $7 million from
two weeks of ads.
That website is 4 years old. Are returns from ads still that good? I
thought they had dropped significantly over the last few years.