On the contribution side, the switchover also had a positive impact on new user activation
[1].
iPad users who were previously signing up on the desktop site saw a significantly (and
substantially) higher activation rate [2] as a result of the redirection, for most days we
sampled after the switchover.
It’s too early to tell if this change in new user engagement will persist (we probably had
a large number of testers among the first signups) and we know that by design (anonymous
edit restrictions, prominent CTAs) we should expect to see a higher conversion for editors
on the mobile site, but these results are very encouraging: we’re seeing a much higher
rate of new users to contribute to start editing Wikipedia in an environment that is more
appropriate for tablet devices.
Dario
[1] measured as the proportion of newly registered users who complete at least 1 edit in
their first 24 hours, English Wikipedia.
[2]
On Jun 27, 2014, at 1:37 PM, Oliver Keyes <okeyes(a)wikimedia.org> wrote:
So; we have the second week of results.
To set the stage: ISP caches will be cleared, so we might see desktop drop. Weekend
traffic will show up, which means we might see the type of people accessing wikipedia
change, and bring new preferences and demographics into play. It's been longer since
the switchover, so people who dislike the change have had more chances to find the
opt-out. It's the data wheel of fortune, and nobody knows where your spin will take
you!
The answer is "a good place". The weekend made absolutely no difference; it
bumped the amount of desktop traffic by a tiny amount, compared to a big increase for
mobile, which suggests not just that most people have happily switched over but that the
people who have switched are our most frequent and active visitors. Day-on-day, we saw no
significant increase in desktop opt-ins - in fact, a slight decrease from the (already
tiny) 5-ish percent.
Looks like being WP:BOLD and switching our tablet users to mobile in one fell swoop was a
good decision, and our readers think so too :).
On 25 June 2014 14:57, Dario Taraborelli <dtaraborelli(a)wikimedia.org> wrote:
Tomasz,
one of the analytics goals for Q1-2015 is to deliver traffic metric definitions
(primarily: pageviews, unique clients) and their breakdown by target site, device or
device class and geography.
We will keep monitoring page requests using the interim definitions Oliver applied to the
sampled logs [1], but there’s more work that needs to be done to turn these into fully
vetted, production-level reports generated from the unsampled logs.
We’re currently turning the mobile analytics priorities discussed with Howie, Maryana and
Dan into cards and we’ll share the list once it’s completed.
Mobile is a focus area for Q1 with virtually two dedicated people from Research &
Data supporting the team with traffic and contribution research. We’ll be also reinforcing
our traffic crunching capacity with a new dedicated research position that we’ll be
opening in Q1 and realistically we should expect to have onboard in Q2.
Dario
[1]
https://trello.com/c/DCd58xGQ/334-daily-pv-from-sampled-logs
On Jun 23, 2014, at 10:58 AM, Tomasz Finc <tfinc(a)wikimedia.org> wrote:
On Mon, Jun 23, 2014 at 10:47 AM, Oliver Keyes
<okeyes(a)wikimedia.org> wrote:
Nope, just static reports at the moment. Given
the speedy nature of the
request (Both figuratively - there was a narrow window to produce it - and
literally, because I wrote most of the code while travelling through Oregon
at 85 MP/H) I'm not tremendously confident in the ability of the code to
indefinitely generate data
That's fine.
Maryana, it would be good to keep track of this over the quarter.
Where would this sit on your priority list of analytics requests that
need to have complete/scalable implementations ?
if there is already a backlog of these then feel free to point me to it.
--tomasz
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Oliver Keyes
Research Analyst
Wikimedia Foundation
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