[Foundation-l] Merge wikis

Wed Jul 6 16:55:50 UTC 2011

On Tue, Jul 5, 2011 at 8:39 AM, Alec Conroy <alecmconroy at gmail.com> wrote:
> On Mon, Jul 4, 2011 at 3:57 PM, Juergen Fenn <juergen.fenn at gmx.de> wrote:
>>
>> Am 02.07.11 14:17 schrieb Alec Conroy:
>>> There's an even bigger opportunity here--
>>> Make a brand new brand name that captures the ideology better than
>>> Wikipedia-Mediawiki-Wikimedia.
>
> Wikipedia will always be Wikipedia-- but what about Wikimedia??   What
> does its brand say beyond "We host Wikipedia and stuff like it"
> Now compare that with the magnitude of our vision of a world where
> everyone has access to all the world's knowledge and information.
> This is an awesome vision, a "Moonshot" kind of vision.    Are we sure
> we just want to call it "The movement and foundation associated with
> Wikipedia"?

A rebranding like this could be launched in tandem with the next
significant project launch or makeover.

> The Wikimedia Foundation is about more than just
> Wikipedia, and "The Wikimedia Movement" is about _way_ more than just
> Wikipedia.    Unless we really think Wikimedia is the best name, it's
> never too late to switch.   The general public doesn't know Wikimedia
> exists, they just call it "Wikipedia".   We do so much more than just
> that, so we're ripe for a brand extension.

Right.

S.