[Foundation-l] Blink tag jokes are now obsolete.

Sat Dec 31 19:33:36 UTC 2011

Theo -

We sent the same number of waves of email this year as last year. But we
asked a little less. We asked past donors twice. (Taking out anyone who
donated.)

And we emailed this year's donors and ask them to share our email with a
friend.

That is exactly 9945% fewer emails than any other major non-profit that
relies on donations sends to their donors, which I think is cool.

Zack

On Sat, Dec 31, 2011 at 6:47 AM, Theo10011 <de10011 at gmail.com> wrote:

> Hi Zack
>
> I have a questions. I donated in the past, so I saw some donation request
> emails also came in. Are there likely to be more emails between now and the
> end?
>
> I understand the point about efficiency and maximizing the revenue, but a
> heads-up before the team tries something new might also be helpful.
>
> Regards
> Theo
>
> On Sat, Dec 31, 2011 at 8:12 PM, Zack Exley <zexley at wikimedia.org> wrote:
>
> > Hi everyone -
> >
> > It's a trade off between doing things that might annoy some people in the
> > banners vs. reducing the number of days we need to run banners at all.
> It's
> > hard to find the right balance.
> >
> > We're always trying to find the least annoying banners that make the most
> > money so that we can run them the shortest possible time.
> >
> > We reduced the fundraiser from 50 days to 46 this year. Next year we hope
> > to shave more days off again.
> >
> > The alternating message banners work really well on the last couple days
> > because there are two different very effective messages in those days.
> But
> > we're always looking for a better way, so maybe next year we won't have
> to
> > do alternating messages at all.
> >
> > Zack
> >
> > On Sat, Dec 31, 2011 at 4:38 AM, Theo10011 <de10011 at gmail.com> wrote:
> >
> > > On Sat, Dec 31, 2011 at 2:36 PM, Amir E. Aharoni <
> > > amir.aharoni at mail.huji.ac.il> wrote:
> > >
> > > > 2011/12/31 geni <geniice at gmail.com>:
> > > > > We appear to have actual blinking ads. Unfortunate. Still I suppose
> > > > > the occasion should be marked.
> > > >
> > > > They are not blinking in a manner that is even remotely obnoxious.
> And
> > > > they are also used for displaying bilingual messages, which is very
> > > > useful for areas in which you can't be sure whether people prefer
> > > > English or the local language, like India.
> > >
> > >
> > > Actually, no. They are obnoxious in any language and area. Also, the
> most
> > > widely viewed banners are in English in India.
> > >
> > > We see the same blinks with the same pair of eyes as the rest of the
> > world.
> > > Content of the blink-ads, doesn't change what they are.
> > >
> > > Regards
> > > Theo
> > > _______________________________________________
> > > foundation-l mailing list
> > > foundation-l at lists.wikimedia.org
> > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
> > >
> >
> >
> >
> > --
> > Zack Exley
> > Chief Community Officer
> > Wikimedia Foundation
> > _______________________________________________
> > foundation-l mailing list
> > foundation-l at lists.wikimedia.org
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
> >
> _______________________________________________
> foundation-l mailing list
> foundation-l at lists.wikimedia.org
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
>

-- 
Zack Exley
Chief Community Officer
Wikimedia Foundation