[Foundation-l] Advertisements?

Thu Mar 20 17:43:00 UTC 2008

Chad writes:

>  I don't necessarily agree. As Mark pointed out, the trick
> is just getting enough editors over to help you get started,
> the readership isn't an immediate necessity. If those
> editors can establish themselves well and build up the
> infrastructure, they can do it.

That's a perfectly fine strategy if you're the first mover in the  
marketplace. No fork could be a first mover, however -- by definition.

> The trick is offering a product that's better than the original,
> even if it doesn't have the same name.

I forget who it was (it may have been someone at Sony) who pointed out  
that to replace the existing dominant produce or service, your  
offering can't merely be better than the original; it has to be ten  
times better.

--Mike