[Foundation-l] Rethinking brands

Wed May 9 14:29:54 UTC 2007

On 08/05/07, Erik Moeller <erik at wikimedia.org> wrote:

> > Currently, many
> > projects are trying (and not rarely succeeding) to get their own
> > identity, with their own plans and functions. By renaming them to
> > "Wikipedia something", we would be telling them that that is not the
> > way we want to go.

> I understand the emotional reasons for projects to have their "own
> identity," rather than being directly associated with Wikipedia
> through their name. What are the rational ones?

If you don't understand that that is a rational reason, you don't
understand volunteer motivation.

Would this be enough to upset a significant number of volunteers?
Enough to damage the projects? It appears this danger is not being
taken seriously.

- d.