[Foundation-l] Wikimedia brand survey open

Fri Jun 1 05:27:00 UTC 2007

> A branding decision that, in the long run, very much improves the
> perception of our projects,

It is doubtful.  Were Wikipedia would ever need to be rebranded as
wikibook-encyclopaedia, it would only send a message that wikipedia is
not comfortable in its own skins.

 and thereby increases their chances of
> broad success, may, in typical communities, be an unpopular decision,
> because people have become accustomed to the existing brands and even
> take a little personal pride in their familiarity with them all.

That is true.  However, your proposal is, from the beginning,
manufactured towards short-term marketing.  Your marketing plan has
never considered that a name is related to  two fundamentals in a wiki
- the content and the community.