I'm not sure that I agree that increasing transparency will correlate with an increase of complaints... but I don't have data that supports my own hope that increasing transparency will decrease complaints. Either way, I think that better-informed discussions would be good.
Regarding "(is) just disclosing stuff the best approach to tackling it?", more disclosure seems to me like a good first step so that there is more factual information with which to work. Perhaps others will have some ideas as well.