2008/11/26 Durova <nadezhda.durova(a)gmail.com>om>:
Has anyone stopped to ask whether this is really worth
it to the SEO? In
terms of labor and cost/benefit?
Suppose for discussion that this works. At most, it puts a very small part
of an extremely well known website slightly lower in the rankings. I doubt
it's a valid assumption that if some unknown site is number 3 in the
rankings and WP dips down to number 4, large numbers of people who would
otherwise have gone to the most popular reference site on the Internet will
migrate to the unknown site.
Most people don't look beyond the first three results so yes depending
on the keyword its worth it.
Brand value counts for something. When I'm
browsing Google News and *The
New York Times* appears fourth in the listings while a small town newspaper
pops up at third, I'm still more likely to click on the *Times* article.
Especially if I'm in a hurry.
What brands would you go for if looking for rather than news you were
looking for info on asbestosis compensation (I understand that
asbestosis is one of the most valuable keywords going)? Brand is
useful yes but most SEOers don't have that so SERPs position is what
they go for.
--
geni