Tony Sidaway wrote:
I like your idea of adopting the Economist house
style, but a lot of kids
are taught in schools to write unimaginably long, tedious essays on quite
trivial subjects, so they have to learn how to trim out the waffle when they
come to writing for real readers.
Jakob Nielsen's "Writing for the Web" is not ideal for this purpose
(highlighted promotional keywords?), but it's a useful start.
http://www.useit.com/papers/webwriting/
- l,d.