On Apr 6, 2015 11:05 PM, "Szymon Grabarczuk" <tar.locesilion@gmail.com> wrote:
>
> On 7 April 2015 at 02:47, Ricordisamoa <ricordisamoa@openmailbox.org> wrote:
>
>> If it is never mentioned, how could they hear of it?
>> Or are they supposed to ignore even the name of the software they use?
>
>
> @Ricordisamoa yes, an average, ordinary user is supposed, maybe even 'meant' not to know pre-RTM names of software he/she uses (code names? correct me if I'm wrong, if 'Flow' is the final name). All proper names, all names that require explanation and thus can be confusing, are taboo. 'Don't use jargon' is a basic rule. For example, if I wrote to a newbie (or a non-tech/occasional user) 'look at your Echo', he wouldn't grab it, no way. Of course, from long-term pov, 'new system' isn't good enough, because some day, it won't be actually 'new'. But it's descriptive and for the time being, for weekly news, it's optimal.
>
> --
> Szymon Grabarczuk
>
> Free Knowledge Advocacy Group EU
> Head of Research & Development Group, Wikimedia Polska
> pl.wikimedia.org/wiki/Użytkownik:Tar_Lócesilion
>
>

Reducing jargon is great, but if you never use a proper noun, it can be hard to understand what you are talking about and furthermore difficult for a user to verify they understood correctly (its much easier to ask someone if what i am pointing to is "flow". If i ask someone if what i am pointing to is "the thingy which has to do with talk pages" the response is going to be depends on what you mean by thingy.)

Fwiw, my understanding is that flow is the final name not a code name. At least i hope so, we have been treating it as a final name and previous examples of rebranding things on release have only served to cause mass confusion.

--bawolff