On 27 July 2012 13:57, HJ Mitchell <hjmitchell@ymail.com> wrote:

> Without wishing to prompt an influx of comments about visual identity etc, I
> think we should be wary of promoting the chapter (not just with merchandise)
> over the projects which the chapter exists to support.
> Wikipedia is a much more recognisable brand and the largest and most
> successful project WMUK supports and thus (imo) makes for the most desirable
> and attention-grabbing merchandise.

We should consider that this isn't merchandise for sale, but giveaway
swag - chapters can't sell merchandise (yet), just give it away. (Go
visit WMUK and get away without a coffee mug.)