A reputation for the chapter is only a means to an end, and that end should be "to promote and support the widest possible public access to, use of and contribution to Open Content of an encyclopaedic or educational nature or of similar utility to the general public, in particular the Open Content supported and provided by Wikimedia Foundation, Inc." but in the majority of circumstances I really don't think it matters if people have never heard of WMUK, because we  can fulfil our charitable objectives without the chapter being well known in its own right.
 
Harry Mitchell
http://enwp.org/User:HJ
Phone: 024 7698 0977
Skype: harry_j_mitchell


From: Stevie Benton <stevie.benton@wikimedia.org.uk>
To: UK Wikimedia mailing list <wikimediauk-l@lists.wikimedia.org>
Sent: Friday, 27 July 2012, 14:02
Subject: Re: [Wikimediauk-l] WMUK merchandise

Hello all,

I hope my comment doesn't count as an influx ;-)

I think it's sensible to have co-branding where possible. We do need to promote ourselves as a chapter as much as the projects, in some ways. 

The mugs that David mentioned (we still have some left if anyone would like one!) are a really good example of this.

Thanks,

Stevie

On 27 July 2012 13:59, David Gerard <dgerard@gmail.com> wrote:
On 27 July 2012 13:57, HJ Mitchell <hjmitchell@ymail.com> wrote:

> Without wishing to prompt an influx of comments about visual identity etc, I
> think we should be wary of promoting the chapter (not just with merchandise)
> over the projects which the chapter exists to support.
> Wikipedia is a much more recognisable brand and the largest and most
> successful project WMUK supports and thus (imo) makes for the most desirable
> and attention-grabbing merchandise.


We should consider that this isn't merchandise for sale, but giveaway
swag - chapters can't sell merchandise (yet), just give it away. (Go
visit WMUK and get away without a coffee mug.)


- d.

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--
Stevie Benton
Communications Organiser
Wikimedia UK
+44 (0) 20 7065 0993 / +44 (0) 7803 505 173
@StevieBenton
Wikimedia UK is the operating name of Wiki UK Limited, a Company Limited by Guarantee registered in England and Wales, Registered No. 6741827. Registered Charity No.1144513. Registered Office 4th Floor, Development House, 56-64 Leonard Street, London EC2A 4LT. United Kingdom. Wikimedia UK is the UK chapter of a global Wikimedia movement. The Wikimedia projects are run by the Wikimedia Foundation (who operate Wikipedia, amongst other projects).
Wikimedia UK is an independent non-profit charity with no legal control over Wikipedia nor responsibility for its contents. 


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