On Jan 16, 2015, at 2:48 PM, Heather Walls
<hwalls(a)wikimedia.org> wrote:
> On Fri, Jan 16, 2015 at 2:46 PM, Fabrice Florin <fflorin(a)wikimedia.org> wrote:
> Why can’t we do both and compare the numbers?
Our own little version of A/B testing...we do what we can.
>
> That’s how we learn …
>
> Fabrice
>
>> On Jan 16, 2015, at 2:45 PM, Victor Grigas <vgrigas(a)wikimedia.org> wrote:
>>
>> I'm sorry, I must insist on the Twitter post! I think people will get it, and
those that don't will shortly thereafter because everyone who does will inform them
about it-
>>
>>
>>> On Jan 16, 2015, at 5:41 PM, Fabrice Florin <fflorin(a)wikimedia.org>
wrote:
>>>
>>> Hi guys,
>>>
>>> The blog post is now live:
>>>
>>>
https://blog.wikimedia.org/2015/01/16/high-school-student-cancer-test/
>>>
>>> I too share Juliet’s concern that most people will not understand "I am
Jack's cancer research”.
>>>
>>> So I recommend we start with a clearer message:
>>>
>>> High school student Jack Andraka used Wikipedia to research a new test for
cancer [LINK]
>>>
>>> This will insure that a lot of people click on it, because everyone loves a
success story about a student that helped cure cancer.
>>>
>>> As a follow-up, I think it would be fine to use the more cryptic line, which
will resonate with people who get it.
>>>
>>> Would love to see the numbers next week, to see the clickthrough for both
messages.
>>>
>>> Congrats to Victor and Yoona for a really compelling human-interest story!
>>>
>>> Have a wonderful weekend, everyone!
>>>
>>>
>>> Fabrice
>>>
>>>
>>>
>>>> On Jan 16, 2015, at 2:31 PM, Juliet Barbara
<jbarbara(a)wikimedia.org> wrote:
>>>>
>>>> Maybe I'm being dense but I don't get it :/ What's the
thinking behind "I am Jack's cancer research" and do you think people will
get it?
>>>>
>>>> On Fri, Jan 16, 2015 at 1:54 PM, Victor Grigas
<vgrigas(a)wikimedia.org> wrote:
>>>>> Actually I'd like all of them to be :
>>>>>
>>>>> I am Jack's cancer research [LINK] #openaccess
>>>>>
>>>>> It's friday - I think everyone will like it
>>>>>
>>>>>> On Fri, Jan 16, 2015 at 4:52 PM, Heather Walls
<hwalls(a)wikimedia.org> wrote:
>>>>>> Fight club reference. Sounds good to me. ;)
>>>>>>
>>>>>>> On Fri, Jan 16, 2015 at 1:46 PM, Victor Grigas
<vgrigas(a)wikimedia.org> wrote:
>>>>>>> Could we do this one:
>>>>>>>
>>>>>>> f/g: I am Jack's cancer research [LINK] #openaccess
>>>>>>>
>>>>>>> on Twitter? It's like Wikipedia is saying "I am
Jack's cancer research" which is true!
>>>>>>>
>>>>>>> On Fri, Jan 16, 2015 at 4:43 PM, Michael Guss
<mguss(a)wikimedia.org> wrote:
>>>>>>>>
>>>>>>>> Hi everyone,
>>>>>>>>
>>>>>>>> Here is the proposed social media for the blog post that
is to be out today, "How 17-year old Jack Andraka used Wikipedia to research a new
test for cancer."
>>>>>>>> Thank you fore reviewing.
>>>>>>>>
>>>>>>>>
>>>>>>>> t: High school student Jack Andraka used Wikipedia to
research a new test for cancer [LINK]
>>>>>>>>
>>>>>>>> t: Read how high school student Jack Andraka used
Wikipedia to research a new test for cancer [LINK]
>>>>>>>>
>>>>>>>> f/g: I am Jack's cancer research [LINK] #openaccess
>>>>>>>>
>>>>>>>> f/g: Here's how high school student Jack Andraka used
Wikipedia to research a new test for cancer. After a family member died from cancer, he
set out to find a cure for the disease. [LINK] [LINK]
>>>>>>>>
>>>>>>>> f/g: After a family member died from cancer, Jack Andraka
set out to find a new test for the disease, using Wikipedia to invent a new, fast and
inexpensive test. [LINK]
>>>>>>>>
>>>>>>>> f/g: Read how high school student Jack Andraka used
Wikipedia to research a new test for cancer [LINK]
>>>>>>>>
>>>>>>>>
>>>>>>>> --
>>>>>>>> Michael Guss
>>>>>>>> Research Analyst
>>>>>>>>
Wikimediafoundation.org
>>>>>>>> mguss(a)wikimedia.org
>>>>>>>>
>>>>>>>> _______________________________________________
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>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>>
>>>>>>> Victor Grigas
>>>>>>> Storyteller
>>>>>>> Wikimedia Foundation
>>>>>>> vgrigas(a)wikimedia.org
>>>>>>>
>>>>>>>
https://donate.wikimedia.org/
>>>>>>>
>>>>>>>
>>>>>>> _______________________________________________
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>>>>>>>
https://lists.wikimedia.org/mailman/listinfo/social-media
>>>>>>
>>>>>>
>>>>>>
>>>>>> --
>>>>>> Heather Walls
>>>>>> Communications Design Manager I Wikimedia Foundation
>>>>>> 149 New Montgomery Street I San Francisco, CA 94105
>>>>>> heather(a)wikimedia.org
>>>>>>
>>>>>> _______________________________________________
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>>>>>>
https://lists.wikimedia.org/mailman/listinfo/social-media
>>>>>
>>>>>
>>>>>
>>>>> --
>>>>>
>>>>> Victor Grigas
>>>>> Storyteller
>>>>> Wikimedia Foundation
>>>>> vgrigas(a)wikimedia.org
>>>>>
>>>>>
https://donate.wikimedia.org/
>>>>>
>>>>>
>>>>> _______________________________________________
>>>>> Social-media mailing list
>>>>> Social-media(a)lists.wikimedia.org
>>>>>
https://lists.wikimedia.org/mailman/listinfo/social-media
>>>>
>>>>
>>>>
>>>> --
>>>> Juliet Barbara
>>>> Senior Communications Manager I Wikimedia Foundation
>>>> 149 New Montgomery Street I San Francisco, CA 94105
>>>> jbarbara(a)wikimedia.org I +1 (512) 750-5677
>>>>
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--
Heather Walls
Communications Design Manager I Wikimedia Foundation
149 New Montgomery Street I San Francisco, CA 94105
heather(a)wikimedia.org
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