Hi all, I wanted to follow up with you on a topic that came up on the first campaign launch meeting we had last week: WMF Support for EduWiki Campaign. After considering our options and current resources online, we decided not to write a blog about this on the first week of the campaign on the WMF blog. Since we have such a fine microsite, and we worked so hard on it, this space will be our anchor for any messaging ww'll do to promote the campaign. For this reason, we are going to focus our efforts on social media only at the moment. We are going to tweet and FB post from @Wikipedia and @Wikimedia one post created by us (see attached). As per Jeff Elder's advice, we are going to contact fellow organizations / personalities, to retweet us on Twitter: Craig Newmark, Creative Commons, and the UN. Further, we are going to be re-tweeting any tweets from organizations or personalities that mention the campaign. Two good examples of this are WM Ukraine <https://twitter.com/wikimedia_ua/status/770911431071891457> and Telam <https://twitter.com/AgenciaTelam/status/773633196651053057> posts on Twitter. These social media efforts are going to happen *tomorrow, September 8*. This is because on that day, we celebrate International Literacy Day *[1]*, one of UNESCO's global events. This year it is the 50th Literacy Day, and the slogan is "Reading the past, writing the future", which aligns perfectly with the goals of the campaign. This is also why it made the most sense for WMF to engage on this day. Because the big push from WMF and these other actors is happening on September 8, you should expect the highest visibility of the campaign that day. You can, however, promote the campaign locally at your own timing. Be mindful that collab members appear, divided by language, in the "Contact" page of the campaign: https://outreach.wikimedia.org/wiki/Education/EduWiki_Campaign/Contact Melina and Paola have already started promoting the campaign, and this is why there is already news coverage of EduWiki Campaign in Spanish. I have seen one blog from Vira on the Wikimedia Ukraine blog as well. *If you tweet about the campaign, or see a local media channel post on social media about the campaign, please send any repercussions to this thread. We will retweet / repost from WMF channels.* Although we can only retweet organizations or big personalities, not individuals. We are also gathering press repercussions on a slack Vahid created to this end: https://eduwikicampaign.slack.com/messages/press/ *Please also add media coverage, blogs and other repercussions to the slack.* If you are working on communication outlets and are struggling in some respect, please let us know. We are here to support you! =) We have created a spreadsheet <https://docs.google.com/spreadsheets/d/10etbSkIfBuUraq1dYJd3j-d1k7DI_W7guXPdmspy_hQ/edit#gid=0> with tweet ideas, and columns in languages represented in the collab. We will be checking this regularly to see if there are tweets we can post in other languages. Feel free to take tweet ideas from here, too! Happy campaign, everyone! It is an honour to be co-hosting #EduWiki with you <3 Best, María *María Cruz * \\ Communications and Outreach Coordinator, PC&L Team \\ Wikimedia Foundation, Inc. mcruz(a)wikimedia.org | Twitter: @marianarra_ <https://twitter.com/marianarra_> *[1] * http://www.unesco.org/new/en/unesco/events/prizes-and-celebrations/celebrat… On Thu, Sep 1, 2016 at 5:21 PM, Vahid Masrour &lt;vmasrour(a)wikimedia.org&gt; wrote: